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How Does WorthTestify Work?

WorthTestify is an A/B testing tool developed by TTLab Inc., designed to help customers quickly set up A/B tests, collect data, and conduct in-depth analysis as a Shopify app. How do we achieve this?

WorthTestify primarily utilizes traffic allocation techniques, page duplication, Shopify Webpixel integration, and reliable statistical models to meet these objectives.

Traffic Allocation Techniques​

WorthTestify employs advanced traffic allocation techniques to automatically distribute visitors across different test variants. This method ensures that each variant receives sufficient traffic for meaningful data collection. Our system precisely controls the allocation ratios to guarantee the scientific accuracy and reproducibility of the test results.

Page Duplication​

To conduct effective A/B tests, WorthTestify automatically duplicates your product pages. These duplicated pages allow you to test different variables without affecting the original page's functionality. This feature enables you to compare the performance of various variants and choose the optimal solution.

Shopify Webpixel Integration​

WorthTestify seamlessly integrates with Shopify pixels to ensure that every user interaction is accurately tracked. Our tool automatically sets up and configures Shopify pixels so that you can monitor user behavior, conversion rates, and other key metrics. This data is then used to evaluate the results of your tests.

Reliable Statistical Models​

To provide trustworthy analysis, WorthTestify uses validated statistical models such as the Chi-Square test. Our models accurately assess whether the differences between variants are statistically significant. This allows you to determine whether the changes made positively impact your business rather than relying on random variations.

Conclusion​

WorthTestify offers a powerful and user-friendly A/B testing platform by integrating efficient traffic allocation techniques, page duplication, Shopify pixel setup, and reliable statistical models. Our goal is to help you make informed decisions and optimize your business strategies in a rapidly changing market.

Happy A/B testing, and may your data guide you to better business decisions!